Welcome to Ashiana London

About Us

Our Story

Ashiana London celebrates design & colour from around the globe by creating luxurious jewellery and accessories for the fashion conscious bohemian traveller.

Designed in London and hand crafted in India, Ashiana styles each have their own unique story. Ashiana loves colour and we pride ourselves in using it like no other, from bright & fun to classically elegant, we let the semi precious stones speak with their own natural beauty and design the jewellery around this.

Ashiana’s soft accessories range has grown rapidly since its launch, from using fun and classic prints, unique weaves and textures all accentuated with hand made pompoms and tassels. Ashiana offers a colour and shape for everyone with pouches, clutches, handbags, cocktail bags and slouchy bags for all occasions. To help you travel from beach holiday, to city break, to country escape, to winter chalet flawlessly and fashionably.

We are proud to be stocked in leading stores such as Harrods, Harvey Nichols, Heidi Klein and Melissa Odabash to name a few. We are also stocked in leading resorts around the world.

We believe in quality products that are carefully and thoughtfully designed and handmade by skilled artisans.

Our Vision

Founded by Anastasia Buisman who is a nomad in her own right, finds inspiration whilst travelling the world. This inspiration then translates into her designs each season. Each Ashiana piece is designed by Anastasia and her team in Bayswater, London. Here the team hold design meetings to carefully curate and create beautifully designed jewellery and accessories to bring style and happiness to your wardrobes from summer to all year long.

Anastasia has lived in over 8 countries & has travelled to over 100, her travel inspires each collection differently, drawing inspirations from each unique experience.

“Inspiration for me comes from the little things like the mirrors and colours I see in Jaipur to the colour of the soil against the green in Kenya to just walking around a diverse city like London. Put all this together and you are just buzzing with new ideas that can translate into fashion and what better way to express it than accessories. The ethos behind Ashiana was to create an affordable yet luxurious label for the travelling woman. Jewellery , bags and scarves that travel well, look great on any occasion and that are not so expensive that they need to be locked up in a safe.”

Our vision at Ashiana is to celebrate design and colour at an affordable price. We believe that women should always accessorize. We don’t believe in over dressed, we’re fans of mixing it up and that little imperfections make things just right!

Ethical Trading Policy

Ashiana believes and supports ethical and fair trading as well as female empowerment. Our London office is made of an entirely female team and our management teams in India and China are led by women. Our workshop in India adheres to fair and ethical trading standards and our team have become more of a family than a team with most employees having worked with us for many years  - some for over a decade. 

Ashiana's focus on handmade gives local workers a chance to pass down century old traditions and practices and families a source of income that would be otherwise lost in today's world of automation and mass production. We try to use as many handmade practices as possible in our collections to give our clients a unique piece but also to promote and keep alive the work and lives of local artisans. 

Ashiana’s founder Anastasia, travels to India several times a year to personally source materials, suppliers and components that fit within our philosophy and fair trade practices. This hands on approach ensures that consistent checks are in place to ensure dedication to our commitment. Anastasia also takes that time to support an orphanage in New Delhi that she has been involved with since its inception. Ashiana 's focus is on people - whether it's the family that brings you the product or you the customer who buys from us.    

Anastasia Buisman – Founder and Owner of Ashiana Accessories