Wholesale and Private Label Information

Ashiana London - Wholesale Semi Precious Jewellery, Holiday Bags and Resortwear

Our ranges of bohemian handmade jewellery, holiday bags and resortwear have gained popularity worldwide with independent boutiques, department stores and resorts. You can meet us at one of the interntional trade shows we attend, or request a personal appointment in our London showroom to view our accessories ranges. With our online wholesale store you can easily order throughout the season. 

To become a stockist please fill out the application HERE. We aim to review every application within 2 working days. 


For inquiries from USA (Excluding Florida) please contact:

Agency Showroom @ The Cooper Building
860 S. Los Angeles St #214
Los Angeles, CA 90014
Phone 213-624-3629


All Ashiana Wholesale items are handmade. Orders placed on the wholesale website will be processed and shipped withing 4 working days subject to stock levels. For more information about the process please contact us on sales@ashiana-acessories.com.

Payment Terms

For new clients we require proforma payment. If you place an order on our wholesale site, you won't be required to input payment details online, please submit your order and check "payment on invoice". The team will be in touch within 48 hours with an order confirmation and a manual proforma invoice. You will have the opportunity to double check and modify your order before payment is taken. For details about different payment terms for returning clients please contact your account manager.


We don't offer returns on any wholesale orders, unless you have been delivered a faulty item. We need to be notified of any such faults within 7 days of receipt of the order. All Ashiana Wholesale items are handmade to order using semi-precious stones which by nature are variable in size, colour and finish, and any natural irregularities in the stones are not seen as a fault. If you should have any items become damaged, please contact your account manager. We will be happy to offer repair/replacement or if irreparable a credit, on these items at our discretion, given they have been purchased within the last season. 

If you have a faulty item, please your account manager with a photo of the defected item, so they can either issue a return authorisation and a label, or issue a credit. Please do not send back any faulty items without having given a return authorisation from our team. For further information on Wholesale orders and our full Terms and Conditions please contact us at sales@ashiana-accessories.com or +44 (0)207 229 8094.



Ashiana Private and White Label Development and Production

With over 15 years’ experience in design and production at Ashiana we can take care of the whole process of creating a bespoke and unique accessories line for you, from design development through to sampling, material sourcing, manufacturing and packaging. 


Private Label Jewellery


In our own workshop we can produce costume jewellery to a high standard and workable minimums. We employ skilled artisans who hand finish each piece and we work with carefully selected and quality checked materials. 

You can work from our large library of charm designs and semi-precious stones in gorgeous colours and we are always happy to source and develop components to the client’s requests. 

We offer high quality silver and gold plating and a choice of base metals to fit your design and budgets. 

During the entire development process, we work closely with our clients from our design office in London, and you will have a dedicated account and production manager to guide you through the process. Our aim is to keep very close communications to ensure we offer you the best solutions to your requirements, and we will share with you all our expertise and experience to make sure we produce a marketable and on trend collection that will appeal to your target customer with the most commercial value behind it.

Our experience ranges to cover a wide variety of different market segments from mass market retailers to high end private brands.

At Ashiana we can also assist you through additional steps such as packaging, labelling and logistics, to make the process even easier for you.

We offer both White Label and Private Label solutions for all your jewellery needs.


Private Label Bags, Make-up Bags, Small Travel Accessories

Private Label Ready to Wear and Homewear


Through our close partnerships with factories based in India we can produce woven garments and bags to a high standard and workable minimums. We employ skilled craftsman to create a hand worked finish and we have our own in-house team that check and monitor material and production quality from start to finish.

You can work from our large library of designs and fabrics and we are always happy to source and develop new styles to the client’s requests. You will work closely with our design team based in our London head office to achieve the look and price you are aiming for and we will translate those designs into production for you.

The Ashiana Signature look is currently the use of traditional woven handbags and washbags, that we have successfully sold for many years and also developed many bespoke ranges for our clients needs. We also have extensive experience in the development of high quality woven fabrics and garments featuring embroidery or various surface embellishments as well as screen or digital printing.

Our experience extends to developing a large range of bespoke products for UK and international clients such as pyjamas, clothing, handbags and waterproof cosmetics pouches. Selected clients we have worked for in the past include Victoria's Secret, Asos, The White Company, Brora and Everything But Water to name just a few.

Please feel free to contact us for further information at sales@ashiana-accessories.com.